Binance has announced the beginning of a historic collaboration with football icon Cristiano Ronaldo. The exclusive deal aims to disrupt the NFT industry while also elevating the game of football.
Binance Seeks to Improve Football Fans' Experience
A series of NFT collections will be available only on Binance's official NFT platform. The first collection will include classic designs created in collaboration with Cristiano Ronaldo. It is scheduled to be released before the end of the year.
In addition, Binance will build on existing ties with the Argentine Football Association and other football entities to deliver a unique experience for football supporters globally. Due to the unique position of the sports industry in blockchain adoption, sports partnerships have been important in the growing acceptance of crypto firms. For example, Crypto.com agreed to pay $700 million to rename the Staples Center in Los Angeles to Crypto.com Arena.
This development comes amid a gloomy time in the cryptocurrency market, with some crypto organizations reacting to the unfavorable impact by laying off employees. CZ, the CEO of Binance, on the other hand, is pushing for building and development during this difficult time.
Furthermore, the five-time Ballon d'Or winner expressed excitement about the new deal, noting that he is delighted to embark on this journey with Binance to transform the NFT industry. He also stated that he would like to be a part of this because the unique experiences of his fans are very important to him. He also hopes that his supporters will appreciate the collections as much as he does.
CZ noted that he is happy to have the Portuguese legend on board, as well as to provide his followers with a special opportunity to interact with him. Binance also hinted at bigger things to come, stating that this is only the beginning.