Binance, the world's largest cryptocurrency exchange, has appointed TikTok superstar Khaby Lame as its global brand ambassador. This follows the crypto exchange's recent collaboration with footballer Cristiano Ronaldo. Despite the fact that the majority of cryptocurrency companies have reduced their advertising budget owing to the ongoing market catastrophe, Binance appears to be doing just fine.

Khaby Lame is well-known for his distinctive TikTok video style, in which he does not say anything. According to a statement, Binance intends to boost Web3 exposure and adoption to a broader audience with this agreement.

Furthermore, the TikTok sensation will use his unusual video style to address certain misconceptions about Web3 as well as refute crypto myths. Binance will launch a special Khaby Lame NFT collection in addition to raising Web3 awareness.

Regarding this new collaboration, Khaby remarked that he considers his followers to be his family and looks forward to sharing engaging content with them. He also stated that he has been interested in Web3 for some time and could not pass up the opportunity to partner with a Web3 behemoth like Binance. Khaby concluded that this is consistent with what he does, which is to make complex things simple and enjoyable for everyone.

James Rothwell, Binance's VP of Marketing, stated that having Khaby on deck will aid the delivery of crypto information and even bring relatability while increasing Web3 use. Ultimately, the collaboration will benefit the crypto industry and the Binance ecosystem.

Khaby Lame was crowned the king of TikTok last week, ousting content creator Charli D'Amelio to become the platform's most-followed individual. He now has over 142 million followers from all around the world. Khaby earlier noted that he is not concerned with his TikTok status, but rather with making others laugh with his videos.